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Creative Media Design
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title: Week 3
date: Saturday, November 14, 2009
time:3:12 PM
Part 1;
Go out and find an example of each type of analogy.
Post these on your Blog.
- Logical Analogies: Design, Function, Phenomena
- Psychological Analogies: Sensory, Empathy, Symbolic/Metaphor, Fantasy.


Logical Analogies



The Beaver is a furry animal with a wide, flat tail that looks like a paddle.
And they uses it's flat tail to manipulate it's control of directions.
Which humans uses this concept to use. Like a Plane, Ship/boat.

Even though, the time has changed and upgraded itself but the ship/boat would always use this concept of a beaver tail to control it's direction.


Psychological Analogy
Fantasy.

As you can see in this picture, it is a unicorn which doesn't exist in reality nor is it realistic.

But many people choose to believe it exist in a fairy world. And it creates a mystery feeling.

A unicorn is imagined and designed to be a fantasy. It is known to be able to cast and control magical powers in it's horn located on top of it's forehead. And although it doesn't have wing but it's known to be able to fly.

There are many versions of a unicorn, which no one knows which is the original as it is made-believe. There are unicorns with wings like a angel or some without. And so it all depends on our believe and imagination.(Colours used are dreamy and fantasy)

Part 2;

Try out the Synectics 3R cycle, and create six of your own visual analogs from the two main analogy categories (Logical and Psychological), using any combinations of the Synectics Triggers. Try using a series of transformations within one analogy to transform an image further.
Bonus: Try organising, or arranging the elements into a Matrix format.
Illustrate these analogies into your Mistake Journal.

Part 3;

Get familiar with your own creative processes, and do a preliminary map of your creative process on paper. It may help you to refer to an actual project to map it out (perhaps from any of the CF Studio modules).

Part 4;

And Finally: Blog about what you learned from this lecture, on the overview of creative processes, Synectics and Analogies, as well as your quest for analogies. What did you learn from your Mind/Body Map? Can you begin to map out your creative process and see what works and doesn't work for you?



comment? When everything doesn't matter anymore. top


title: Week 2
date: Sunday, November 1, 2009
time:8:46 PM
Tasks for Week 2 Overview:
This week, we'll check out several creativity techniques (SCAMPER, Reversal, Chain Reaction), and try to tie up the connections between states of mind and the effectiveness of these creativity techniques. Thus we'll practice observing our states of mind to take note of the contents of our minds.We'll continue the discussion on the 3 layers of design -- Reflective, Behavioural and Visceral -- (RBV) using them as criteria for improving the designs, we will then apply these techniques to creatively modify the qualities of these design products/concepts.
Check in and Prep Exercises1.


When you come into class, spend 5 minutes to focus inwards on your state of mind.Sit down, close your eyes, relax, breathe deeply and rhythmically, and then pay attention to the contents in your mind. Try to get a good snapshot of what kinds of thoughts exists in your head. See if you can dissipate the feelings of stress and worry as you breathe the thoughts out, and as you inhale breaths of "inspirations".When you finish your 5 minutes, "wake up" and take note of the contents of your head, and your experience of this breathing exercise. Quickly write down/draw the various components that make up your thoughts. Then continue your reflections below.2. Reflect on your week 1 -- up to this point (in week 2). How was the week for you? What did you learn so far? Was it stressful? What were the highlights of the lessons up to now? Were you able to cope with the stress/"overload" of (unexpected) tasks, especially in DCC? How did you approach the tasks? Did you manage to get it all done? If not/If so, what did you do? Do a Deep Doodle to reflect on your "stressful" week so far, but focus on the victories/good work you achieved, and also comment on how you would have done it differently? (write 200 + words to cap this doodle).
I have learnt that designing can be done in both a happy and unhappy situation. And that Creativity and Imagination can be explained in so many ways which made me realise how we can see them in a different light. And how amazing a drawing always connects to the artist. Even if the artist was drawing unknowingly or focusing in a certain theme, it would always connect to the artist's personal life or attitude the artist is having or thinking. The lessons overall was not stressful but it was sometimes hard to understand. The highlights of the lesson to me was when we start doodling. The stress was manageable and neatly compressed/hidden. And that everything was done and finished before the deadline.

This is the drawing of the stressful week i had and the outcome. As you can see in this drawing, it is coloured all in blue. Which was one of the main points I wanted to give; a dreamy yet moody kind of feeling and atmosphere. Because at that point of time, I was feeling airy in my head due to insomnia that day, I wasn't able to neither sleep well nor pay attention but concentrate won over.

(Explanation & meaning for the drawing:

The begining starts with a weird rainbow shadowing onto the bed and followed by the psychology book and next yet lastly was the clock which was on 8am. I'm trying to express the pressure and how stress and time consuming it was to actually finish up an assignments at night which took so long that finally when it was completely it was already 3 past 4am and the psychology book was to express how life goes on, and waking up early for lesson and not being late matters. And nothing changes even if we have not enough sleep or time... etc)

3. Do a quick word-association exercise. Start with a single "seed" word, then generate a total of 15 words that are connected through category, connection, proximity or class. A remote connection across categories is fine. You can have fun with this.

Assignment
Time
Design
Concept
Imaginative
Brainstorm
Creativity
Imagination Image
Paper
Pen
Scribble
Image
Draft
Error/ Mistakes/ Disagreement/ Not close to the idea
Amendment
Improvement
Submission
Marked
Results/ Grades

4. Think of and list 5 everyday products/services. List another 5 problems (of differing impact levels, from local to global).

5 everyday products/services
- Shampoo
- Soap
- Toothpaste
- Toothbrush
- Comb

5 problems of differing impact levels (from local to global)
- Global warming
- Animal extinction
- Money/ Financial/ Economy Crisis problem
- Bad customer service and working attitude
- Time management




comment? When everything doesn't matter anymore. top